This means the Tags we configured will deploy on all the pages of our website. TriggersĪs we mentioned earlier, triggers are the rules that define intervals or times at which your Tags get fired.įor example, the triggers for the Tags on our website are on All Pages. Another such feature is called the trigger. This was just one feature provided by Google Tag Manager. This is much easier than finding errors in the codes configured in our websites. Preview mode is especially useful for debugging, tracking or finding errors in our implementation. Hence, you can verify the Tags deployed on your website.įor example, the preview mode for our website shows the various Tags we configured to our website under the category called Tags Fired. When you click on the Preview mode for your website, it will put your browser into a special mode that connects to your website. Similar to the Tag interface, Google Tag Manager brings various other functionalities that can ease the process of Tag implementation. All we need to do is add a Facebook Pixel ID, and we can implement this Tag. You can see the Tags on a visual interface and configure them accordingly.įor example, we have a Facebook Pixel Tag configured on our website. When you open a Tag, you’ll realize that all of the Tags are implemented in the form of templates, not codes. You’ll find all the Tags that you deployed for your website in one single place. Open the Tags section on your Google Tag Manager account. Henceforth, we can deploy all our various tracking codes and Tags through this all-in-one central management interface called Google Tag Manager. It eliminates the need to configure various tracking codes. This is what Google Tag Manager is really all about. We can only see one snippet for Google Tag Manager. There aren’t any excess codes added to this website. Let’s open the source code for that website. If your configuration is successful, you’ll be able to see the Facebook Javascript code as well as the Global Site Tag installed on the source code.įollowing is another demo website created for the purpose of configuring Tags. Open the source codes of the website by right-clicking on the website tab and navigating to the View page source. You can access the configured scripts from the Google Tag Assistant extension of the browser. We have already configured Global Site Tag and Facebook Pixel to the website. So we have the Global Site Tag script from Google Analytics that we can install on our website.įor demonstration purposes, we have created a demo website that we’ll use to configure our Tags. Let’s learn the basic overview of GTM with the help of an example.īefore we start with the example, let’s understand the prerequisites for setting up GTM Tags.Īs we mentioned earlier, we’ll need to install the GTM code scripts into our account to implement codes on various tools like Google Analytics or Facebook. We’ll learn about more of such functionalities as we move forward in this guide. Overall, this is a more flexible and granular way to organize your marketing Tags. You have a version control system that allows you to control any published changes on your website, a preview mode to test your Tags before they go live, and a management function that helps to monitor everything. In addition to this, there are several advantages of using Google Tag Manager. After successfully deploying the Tag, GTM implements your tracking codes in the background. Triggers are the rules that define intervals or times at which your Tags get fired.įinally, you can configure the Tag and send it over to the marketing vendors. You simply need to configure the data that you wish to track and create triggers for each data set. You can simply install the central snippet of Google Tag Manager on your page.Īfter implementation of the code, all your Tags can be managed through the graphic interface of the Google Tag Manager system. However, Google Tag Manager eliminates this need to implement various codes. You can also have an overview of all the codes installed on your website from this code. You can also access your code editor to customize the script according to your needs. You can install the scripts manually by adding pixel code to the website. Google Tag Manager is an all-in-one Tag management system that allows us to integrate all our tracking needs into one user-friendly interface without constantly implementing various codes on our system. Let’s dive in! How Google Tag Manager Works
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